Privacy Policy

Last updated January 19, 2024

Go Gear Direct values your privacy. This notice describes Go Gear Direct’s practices regarding the collection, use and disclosure of the information we collect from you. By visiting Go Gear Direct, you agree to the practices described in the Privacy Policy. For any definitions contained in this policy, please see Go Gear Direct’s Terms of Use. Your use of the website is also subject to our Terms of Use, available at Terms of Use. If you do not agree to this Privacy Policy, please do not access Go Gear Direct.

This Privacy Policy contains the following sections:

  • Information We Collect
  • Cookies and Similar Technologies
  • How We Use Your Information
  • Online Analytics and Advertising
  • How We Share and Disclose Your Information
  • Your Choices
  • Third Party Links and Services
  • Children’s Privacy
  • International Users
  • Your Rights to include Right to Opt Out, Right to Know, Right to Delete
  • How Long We Store Your Information
  • Changes to Our Privacy Policy
  • How We Protect Your Information
  • California Privacy Rights
  • Go Gear Direct Contact Info

Information We Collect.

The information we learn from customers helps us personalize and continually improve our marketplace for you.

Information You Provide to Us.

Go Gear Direct collects information from You through:

  • Account and product registration and administration of Your account
  • The Go Gear Direct Services that You use
  • Requests or questions You submit to Us via forms or email (e.g., support forms, sales forms, user research participation forms)
  • Your communications and dealings with Us
  • Uploads or posts to the Services
  • Requests for customer support and technical assistance

Information from and about You.

The types of information We collect will depend upon the Services You use, how You use them, and what You choose to provide. The types of data We collect directly from You may include: - Name, address, telephone number and email address - Optional information, such as a photograph, that You elect to associate with Your account (Your “Profile Information”) - Log-in details and password, if You create a Go Gear Direct account - With Your permission, Any email requests or questions You submit to Us - Demographic information such as Your gender - User-generated content You post in public online Go Gear Direct forums (e.g., the Go Gear Direct Fieldnotes).


In using the Services, You may upload User Content. If You are using the Services in connection with an account created by an Organization (e.g., employer, organization, or an individual), We collect and process the Content You submit on behalf of the Organization. As described more throughout this Policy, Organizations, and not Go Gear Direct, determine their own policies regarding storage, access, modification, deletion, sharing, and retention of User Content which may apply to Your use of the Services. For example, an Organization may provide or remove access to the Services, enable or disable third party integrations, manage permissions, retention and export settings, or share files. Please check with the Organization about the policies and settings that they have instituted with respect the User Content that You provide when using the Services.

Secure Ordering and Payment.

Go Gear Direct is committed to providing a safe and secure shopping environment for our customers. We consider the online security of your payment and personal information to be a top priority.

We are dedicated to assuring that:

  • All payment information, including credit card number, name, address, etc. is encrypted via Secure Socket Layout (SSL) during order checkout. SSL is industry standard technology that ensures that all information sent to us remains private and cannot be read by any third parties during transmission.
  • All credit card information is processed via a secure payment gateway, that protects all personal information.
  • We use industry-leading secure servers that ensure that our ordering process is up-to-date, safe, and capable of protecting your personal information.Please note that in addition to placing orders online, you can always place orders for any of our items via phone.

For any additional questions or concerns about the safety and security of your personal information, please send an email to [email protected] or call 860-261-7004.

Information About Others.

If You choose to use a Go Gear Direct referral program to invite a friend to access Go Gear Direct, We will ask You for that person’s contact information, which may include their email address or their social network identity, and automatically send a referral email. Go Gear Direct stores the information You provide to send the invitation, to register Your friend if Your referral is accepted, and to track the success of our referral service.

Information We Automatically Collect.

When You use access Go Gear Direct offerings via Our Website, Your mobile devices, and Go Gear Direct Website/applications, We automatically collect certain information as described in this Section. As discussed further below, We and our service providers (which are third party companies that work on our behalf to provide and enhance the Services) use a variety of technologies, including cookies and similar tools, to assist in collecting this information.

  • Log Files. When You use Go Gear Direct offerings, our servers automatically record certain information in server logs. These server logs may include information such as Your Web request, Internet Protocol (“IP”) address, browser type and settings, referring / exit pages and URLs, number of clicks and how You interact with links on the website, metadata associated with uploaded Content, domain names, landing pages, pages viewed, mobile carrier, date and time stamp information and other such information.
  • Device Identifiers. When You access the Go Gear Direct Offerings using a mobile device, We collect specific device information, including Your MAC address and other unique device identifiers. We also collect information such as the type of device You are using, its operating system, and mobile network information, which may include Your mobile phone number. We may associate this device identifier with Your account and will use data associated with Your device identifier to customize our Services to Your device and to analyze any device-related issues.
  • Location Information. We collect and process general information about the location of the device from which You are accessing the Service (e.g., approximate geographic location inferred from an IP address).

Information We Collect From Third-Party Integrations.

If You choose to use third-party integrations through the Services or are required to do so by an Organization, such providers may allow Us and Our service providers to have access to and store additional information about Your interaction with those services and platforms as it related to use of the Services. If You do not wish to have this information shared, do not initiate these connections.

Information We Collect from Affiliates and Non-Affiliated Third Parties.

Go Gear Direct may receive additional information about You, such as demographic information, from affiliates under common ownership and control, and from third parties, such as business partners, marketers, researchers, analysts, and other parties that We may use to supplement the information that We collect directly from You.

Collection of Information Across Devices.

Sometimes, We may use the information We collect — for instance, usernames, IP addresses and unique mobile device identifiers — to locate or try to locate the same unique users across multiple browsers or devices (such as smartphones or tablets), or work with service providers that do this, in order to save Your preferences across devices and analyze usage of the Services. If You wish to opt out of our ability to track You across devices, You may e-mail the Go Gear Direct team at [email protected].

Cookies and Other Similar Technologies.

To collect the information in the “Information We Automatically Collect” section above, We and Our service providers use Internet server logs, cookies, tags, SDKs, tracking pixels, and other similar tracking technologies. A Web server log is a file where Website activity is stored. An SDK is a section of code that We embed in our applications and Website to allow third parties to collect information about how users interact with the Services. A cookie is a small text file that is placed on Your computer or mobile device when You visit a site, that enables Us to:

  • recognize Your computer and login session;
  • store Your preferences and settings;
  • understand which Web pages of the Services You have visited;
  • (iv), enhance Your user experience by delivering and measuring the effectiveness of content and advertising tailored to Your interests;
  • perform analytics; and
  • assist with security and administrative functions. Tracking pixels (sometimes referred to as Web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in Websites, online ads and/or email, and that are designed to provide usage information like ad impressions or clicks, email open rates, measure popularity of the Services and associated advertising, and to access user cookies. As We adopt additional technologies, We may also gather information through other methods.

Please note that You can change Your settings to notify You when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of Your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari).

How We Use Your Information.

We use Your information (including any information that We collect, as described in this Privacy Policy) for various purposes depending on the types of information We have collected from and about You and the specific Go Gear Direct Services You use, including to:

  • Complete a purchase or provide the services You have requested
  • Respond to Your request for information and provide You with more effective and efficient customer service
  • Provide You with product updates and information about products You have purchased from Us
  • Provide You with service notifications via email and within the Services based on Your notification selections
  • Contact You by email, postal mail, or phone regarding Go Gear Direct and third-party products, services, surveys, research studies, promotions, special events and other subjects that We think may be of interest to You
  • Customize the advertising and content You see
  • Help Us better understand Your interests and needs, and improve the Services
  • Synthesize and derive insights from Your use of different Go Gear Direct products and services
  • Engage in analysis, research, and reports regarding Use of Our Services
  • Provide, manage, and improve the Services
  • Protect Our Services and Our users
  • Understand and resolve app crashes and other issues being reported


You can exercise certain control how Your Content is used by/shared with others via Your settings on the Services. Go Gear Direct may view and share Your Content only as necessary:

  • to maintain, provide and improve the Service;
  • prevent or address technical or security issues and resolve support requests;
  • if We have a good faith belief, or have received a complaint alleging, that such Content is in violation of our Acceptable Use Guidelines;
  • as reasonably necessary to allow Go Gear Direct to comply with or avoid the violation of applicable law or regulation;
  • to comply with a valid legal subpoena, request, or other lawful process that meets the requirements of our Law Enforcement Guidelines,
  • as set forth in our Subscription Agreement with the Organization or as expressly permitted in writing by the Organization; and
  • We may also analyze Your User Content in aggregate and on an anonymized basis, in order to better understand the manner in which Our Service is being used.

Combined Information.

You consent that, for the purposes discussed in this Policy, We may combine the information that We collect through the Services with information that We receive from other sources, both online and offline, and use such combined information in accordance with this Policy.

Aggregate/De-Identified Data.

We may aggregate and/or de-identify information collected through the Services so that such information can no longer be linked to You or Your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, sponsors, event promoters, and/or others. By using the Services, You consent to such use.

Online Analytics and Advertising.

  • Analytics – We use third-party Web analytics services (e.g., Google Analytics) on Our Services to collect and analyze the information discussed above, and to engage in auditing, research and reporting. The information (including Your IP address) collected by various analytics technologies described in the “Cookies and Similar Technologies” section will be disclosed to or collected directly by these service providers, who use the information to evaluate Your use of the Services, including by noting the third-party Website from which You arrive, analyzing usage trends across Go Gear Direct products and mobile devices, assisting with fraud prevention, and providing certain features to You. To prevent Google Analytics from using Your information for analytics, You may install the Google Analytics Opt-Out Browser Add-on by clicking here.

    If You receive email from Us, We may use certain analytics tools, such as clear GIFs to capture data such as when You open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.
  • Online Advertising - Third parties or affiliates may administer Go Gear Direct banner advertising programs and other online marketing on non-Go Gear Direct Websites and services. To do so, these parties may set and access first-party cookies delivered from a Go Gear Direct domain, or they may use third-party cookies or other tracking mechanisms. For example, a third-party provider may use the fact that You visited the Go Gear Direct Website to target online ads for Go Gear Direct services to You on non-Go Gear Direct Websites. Or a third-party ad network might collect information on the Services and other Websites to develop a profile of Your interests and target advertisements to You based on Your online behavior. These parties that use these technologies may offer You a way to opt out of ad targeting as described below. You may receive tailored advertising on Your computer through a Web browser.

    If You are interested in more information about tailored browser advertising and how You can generally control cookies from being put on Your computer to deliver tailored advertising, You may visit the Network Advertising Initiative’s Consumer Opt-Out link or the Digital Advertising Alliance’s Consumer Opt-Out link to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, You can visit the Google Ads Settings page. Please note that We do not control any of the above Opt-Out links or whether any particular company chooses to participate in these Opt-Out programs. We are not responsible for any choices You make using these mechanisms or the continued availability or accuracy of these mechanisms.
  • Notice Concerning Do Not Track - There is no uniform or consistent standard or definition for responding to, processing, or communicating Do Not Track signals. At this time the Services do not function differently based on a user’s Do Not Track signal. For more information on Do Not Track signals, see All About Do Not Track.

How We Share and Disclose Your Information.

Go Gear Direct will share Your information in the following ways:

  • Affiliates and Subsidiaries. We may share all information We collect within the Go Gear Direct family of companies.
  • Service Providers. We may provide access to or share Your information with select third parties who perform services on our behalf. These third parties provide a variety of services to us, including without limitation billing, sales, marketing, provision of content and features, advertising, analytics, research, customer service, shipping and fulfillment, data storage, security, fraud prevention, payment processing, and legal services.
  • Third-Party Integrations. When You initiate a connection with a third-party integration through the Services, We will share information about You that is required to enable Your use of the third-party integration through the Services.
  • Business Transfers. If the ownership of all or substantially all of our business changes, We may transfer Your information to the new owner so that the Services can continue to operate. In such case, Your information would remain subject to the promises and commitments contained in this Privacy Policy until such time as this Privacy Policy is updated or amended by the acquiring party upon notice to You. If such transfer is subject to additional mandatory restrictions under applicable laws, Go Gear Direct will comply with such restrictions.
  • Public Forums. The Services make it possible for You to upload and share comments or feedback publicly (i.e., outside of the Go Gear Direct mobile and Web app) with other users, such as on the Go Gear Direct fieldnote. Any information that You submit through such public features is not confidential, and Go Gear Direct may use it for any purpose (including in testimonials or other Go Gear Direct marketing materials). Any information You post openly in these ways will be available to the public at large and potentially accessible through third-party search engines. Such information can be read, collected and/or used by other users, and it could be used to send You unsolicited messages. Accordingly, please take care when using these features of the Services.
  • Aggregate/De-Identified Information. From time to time, Go Gear Direct may share Aggregate/De-Identified Information about use of the Services, such as by publishing a report on usage trends. As stated above, this Policy places no limitations on our use or sharing of Aggregate/De-Identified Information.
  • Consent. We may also disclose Your information to third parties with Your consent to do so. For example, We will display Your Profile Information on Your profile page and elsewhere on the Services in accordance with the preferences You set in Your account. You can review and revise Your Profile information at any time.

Your Choices.

We provide You with a number of choices with respect to the information We collect and use as discussed throughout this Privacy Policy. For example: - You may instruct us not to use Your contact information to contact You by email, postal mail or phone regarding products, services, promotions and special events that might appeal to Your interests by contacting us – see the Go Gear Direct Contact Info section below. In commercial email messages, You can also opt out by following the instructions located at the bottom of such emails. Please note that, regardless of Your request, We may still use and share certain information as permitted by this Privacy Policy or as required by applicable law. For example, You may not Opt-Out of certain operational or service-related emails, such as those reflecting our relationship or transactions with You. - Through Your account interface, You may Opt-Out of receiving categories of Services - related notices that are not deemed by Go Gear Direct to be integral to Your use of the Services. - Depending on whether You are using our free services or are a user of a paid premium account that belongs to a Customer, You will have certain choices regarding how to make information private.

Third Party Links and Services.

The Services contain links to third-party Websites such as social media sites, and also contain third-party integrations. If You choose to use these sites or integrations, You may disclose Your information not just to those third-parties, but also to their users and the public more generally depending on how their services function. Because these third-party Websites and services are not operated by Go Gear Direct, Go Gear Direct is not responsible for the content or practices of those Websites or services. The collection, use, and disclosure of Your personal and other information will be subject to the privacy policies of the third party Websites or services, and not this Policy. We urge You to read the privacy and security policies of these third-parties.

Children’s Privacy.

The Services are intended for general audiences and not for children under the age of 13. If We become aware that We have collected personal information (as defined by the Children’s Online Privacy Protection Act) from children under the age of 13, We will take reasonable steps to delete it as soon as practicable.

International Users.

Go Gear Direct complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from the European Union and Switzerland to the United States, respectively. Go Gear Direct has certified to the Department of Commerce that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access and Recourse, Enforcement and Liability. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit In compliance with the EU-US Privacy Shield and Swiss-US Privacy Shield Principles, Go Gear Direct commits to resolve complaints about Your privacy and our collection or use of Your personal information. European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact Go Gear Direct at: [email protected]. Go Gear Direct has further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU Privacy Shield, operated by the Council of Better Business Bureaus. If You do not receive timely acknowledgment of Your complaint, or if Your complaint is not satisfactorily addressed by Go Gear Direct, please visit the BBB EU Privacy Shield Web site at for more information and to file a complaint. Please note that if Your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel. Go Gear Direct is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC) with respect to its compliance with the provisions of the EU-US and Swiss-US Privacy Shield. We may transfer information that We collect about You to third party processors across borders and from Your country or jurisdiction to other countries or jurisdictions around the world. If You are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that You are transferring information to a country and jurisdiction that does not have the same data protection laws as Your jurisdiction. These third parties may have access to Your information for the limited purpose of providing the service We have contracted with them to provide. They are required to have a privacy policy and security standards in place that are at least as protective of Your information as is this Privacy Policy (including those provisions related to compliance with the EU-US and Swiss-US Privacy Shield). Go Gear Direct will take reasonable and appropriate steps necessary to ensure that any third party who is acting as a “data processor” under EU and Swiss terminology is processing the personal information We entrust to them in a manner that is consistent with the EU-US and Swiss-US Privacy Shield Principles. Go Gear Direct is potentially liable in cases of onward transfer to third parties of data of EU and Swiss individuals received pursuant to the EU-US and Swiss-US Privacy Shield, respectively.

Your Rights to include Right to Opt Out, Right to Know, Right to Delete.

If You want to learn more about the information collected through the Services, or if You would like to access or rectify Your information and/or request deletion of information We collect about You, or restrict or object to the processing of Your information, please contact us using the contact information below. Where You have provided consent, You may withdraw Your consent at any time, without affecting the lawfulness of the processing that was carried out prior to withdrawing Your consent. If You are dissatisfied with the way We process Your information, You may lodge a complaint with the data protection authority (“DPA”) in Your jurisdiction. If You are a resident of France, Your DPA is the Commission Nationale de l’Informatique et des Libertes (“CNIL”). If You are a resident of Germany, please see the DPA located in Your particular state. If You are a resident of France, You may provide us with instructions regarding the manner in which We may continue to store, erase and share Your information after Your death, and where applicable, the person You have designated to exercise these rights after Your death.

Right to Opt Out

Go Gear Direct does not sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate orally, in writing, or by electronic or other means, your personal information to another business or a third party for monetary or other valuable consideration. Therefore, there is no need for an Opt Out function under applicable state laws. We do, however, provide you with the opportunity to satisfy your Right to Know and Right to Delete the personal information collected, used, and stored by Go Gear Direct. Simply send an email with "Request my Personal Information" and/or "Delete my Personal Information" to [email protected]. Go Gear Direct will not discriminate against you in any way for making a request or exercising any applicable right.

Right to Know

If you live in a state where you have a Right to Know you may request personal information that Go Gear Directhas maintained that is specific to you. Simply send an email with "Request my Personal Information" to [email protected]. Go Gear Direct will not discriminate against you in any way for making a request or exercising any applicable right.

Right to Delete

If you live in a state with a Right to Delete, you may have a right to request a deletion of your personal information. Simply send an email with a request to "Delete my Personal Information". Go Gear Direct will not discriminate against you in any way for making this request or exercising any applicable right.

Under certain circumstances, we will not be able to comply with your request to delete your personal information immediately, or at all, for the following reasons:

  • It is not a qualified request because there is no applicable law or regulation requiring or allowing for the deletion of the information that you have provided;
  • Go Gear Direct needs to maintain the information in order to complete the transaction for which the personal information was collected;
  • Go Gear Directmust maintain the information to provide a good or service you requested;
  • The information is necessary for Go Gear Direct's ongoing business relationship with you;
  • The information is needed forGo Gear Direct to otherwise perform the agreement between you and Go Gear Direct;
  • Go Gear Direct must retain the information to satisfy a legal or regulatory obligation;
  • Go Gear Directrequires the information to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity;
  • Go Gear Direct needs the information to prosecute those responsible for unlawful activity or to otherwise respond to legal claims, actions or activities;
  • Go Gear Direct must maintain the information in order to debug and repair errors that impair existing intended functionality; or
  • Go Gear Direct solely uses the information internally for lawful and compatible purposes within the business relationship and context for which you provided it to Go Gear Direct.

How Long We Store Your Information.

We will retain Your information for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by law.

Changes To Our Privacy Policy.

We reserve the right to amend this Policy at any time to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. We will make the revised Policy accessible through the Services, so You should review the Policy periodically. If We make a material change to the Policy, You will be provided with appropriate notice and We will seek Your consent to the updated Policy in accordance with legal requirements.

How We Protect Your Information.

Go Gear Direct takes technical and organizational measures to protect Your personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. However, no method of transmission over the Internet, and no means of electronic or physical storage, is absolutely secure, and thus We cannot ensure or warrant the security of that information. If You have any questions about security on our Services, You can contact us at [email protected].

California Privacy Rights.

The California Consumer Privacy Act provides additional protections and privacy rights for California residents. This section explains those rights and how you might exercise those rights.


  • The right to know which personal information is being collected
  • The right to know if personal data is being sold or shared, and to whom
  • The right to object to the sale of personal data
  • The right to access one's own personal information

To exercise the access, data portability, and the deletion rights stated above, please submit a verifiable consumer request to eight 860-261-7004 or to [email protected].

You may only make a verifiable consumer request twice within a 12 month period.

The verifiable consumer request must:

  • Provide enough information that allows us to reasonably verify that you are the person about whom we collected information or an authorized representative
  • Describe your request with enough detail that allows us to properly understand, evaluate, and respond

Go Gear Direct Contact Information.

The data controller of Your information is Go Gear Direct. If You wish to contact us or have any questions about or complaints in relation to this Privacy Policy, please contact us at [email protected].

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